Facebook-Marketing-TheMarkitectThere’s more to Facebook marketing than just creating a Facebook page and randomly posting occasionally. If you’re new to Facebook or your campaign hasn’t seen results yet, chances are that you just need to focus your efforts a bit more.

When creating content to share with your followers, make sure it is relevant to what is going on with your business or industry. I know I’ve said this before but it so important that it’s worth repeating. For instance, if your company sells fitness equipment, you could post about the latest workout trends or healthy eating tips. This way you can soft sell (as we talked about in your last lesson) your products with friendly in content recommendations.

If you are going to share images with your followers, make sure that you know exactly who or what is being portrayed. Don’t waste your time or the time of your consumers posting photos of irrelevant topics and never share anything that is inappropriate, offensive or rude even if you think it’s funny. It will only backfire and ensure that people unfollow your page.

Get faces to your business brand. Facebook is really about building relationships, and it’s tough to build relationships around businesses or faceless brands. If you add some faces and names into the mix, it can do a lot for building brand engagement among your followers.

Use Facebook as a customer service tool. Invite customers to send you questions, comments or even complaints by commenting on your page. Answer questions in detail and always respond to posts politely even if you don’t like what they say or they’re rude.

This way you can use negative comments to your advantage and it’s great to prove to your consumers that you care about them and your business provides excellent customer service. Although, in business there some people that you can’t make happy no matter what you do and they become belligerent. If this happens, the only thing you can do is block them from your timeline and if they continue to harass you then report them.

Never buy Facebook fans to make your business more popular than it is. It may be tempting to throw down some cash to buy your way in to big numbers, but it never turns out the way you want. Those hallow followers bring nothing to the table. Your real followers will see right through this and think your business is dishonest.

When you’re working on growing your followers, consider using “Like Ads”. They aren’t very expensive and they include a clear call to action that encourages people who are just browsing your page to Like it right from the ad. They can be very effective.

If you want to use Promoted Posts, only use them with your current followers. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current followers won’t see it that way because they already know who you are, what you do, and they already like you.

You can find out more about promoted post here:
https://www.facebook.com/business/promoted-posts

Of course, you can also try Facebook ads, which are a lot like Google AdSense just make sure you take the time to learn how to use them effectively. They have a bit of a learning curve and if you don’t know what you’re doing you can waste a lot of money quickly.

It’s important to learn how to target your ads so you don’t end up paying for ads that are shown to people who have no interest in what you have to offer. It’s vital that you know how to target your audience and set your filters, so that you can target users by age, geography or gender or other characteristics. While Facebook makes the process fairly easy you will still need to test your ads to make sure they are pulling in good results.

There is so much information available on the topic of Facebook advertising so before you begin paying for ad make sure you do your research and start slow. A good place to start is on the Facebook advertising page. Here is that link: https://www.facebook.com/advertising

As you can see, Facebook marketing does take a bit of effort, but now that you know how effective it can be and you’ve learned a few good tips you can tuck under your belt there is no reason why you can’t take full advantage of everything it has to offer your business. So go get busy! The sooner you start the faster you’ll reap the rewards.